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Ringier magazines expand their readership
Schweizer Illustrierte maintained its readership at a stable level of 940,000 in the period under review. After separating from Schweizer Illustrierte, SI Style now has 406,000 readers of its own. This figure represents an expected decline of 23,000 readers. The magazine has done magnificently in establishing itself as an independent monthly publication in its own right. It is by far the Number One Swiss fashion and celebrities magazine.
Further encouraging gains were reported by GlücksPost. The grand effort of its editorial staff is a main reason for its current readership of 449,000. And Bolero also increased its reach by 10,000, for a current total readership of 88,000.
Source: MACH-Basic 2011-2 D-CH
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