Successful magazines have a simple formula that is easy to explain. For Schweizer Illustrierte, the formula is this: we want to get closer to people who are achieving things - in showbusiness, politics, sport, business and culture. We present stars, opinion leaders and idols not in their usual setting at the workplace or in media conferences, but in the places where they feel most at ease:
at home with their partners, on vacation or at leisure. The pictures, stories and interviews aim to surprise, to bring the readers closer, and to help give them a better knowledge and understanding of the most important people in Switzerland.
In terms of its concept, the 'new' Schweizer Illustrierte is everything that the 'old' one was, but the new and more elegant modern design also provides new stimulus for our journalistic ambitions. The editors' goals: even better pictures and even better stories!
Success brings obligations!
