Because it has established its position as Switzerland's only news magazine since it was first published in 1981.
Because it has followed the development of a highly promising region for over a quarter of a century, with a voice that is critical yet positive and enthusiastic.
Because it conveys a sense of what is newsworthy, picking out trends that are almost invisible amid the daily flood of information.
Because it adopts the same perspective when covering major political debates, social topics, business ventures, the thrilling world of scientific research and the highlights of cultural life.
Because it is not afraid to be provocative or to tackle generally-held opinions head-on. After all, the print media can only develop and survive if they take full advantage of their own qualities in relation to the new media.
Because its vital force is the passion shown by its editors, whether they are carrying out meticulous research or taking pleasure in writing their stories.
Because it endeavors to explain how our past not only shapes our present but also feeds our boundless longing for the future.
Because it is aware that time is in short supply - so no excessive demands should be placed on its readers' time.
Because it inspires about 216,000 readers - a minor miracle that is repeated week after week.
Because it constantly reinvents itself, yet remains faithful to its dreams and values. L'Hebdoremains a unique magazine that the French-speaking Swiss hold dear, one which is always ready to listen to its readers' needs and wishes.
